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The 90th season leading the mid-range hotel in xi 'an progressive growth

Date: 2014-06-27

After 2013 years of hotel group, mid-range brand for the first time all season hotel in xian, now full seasons hotel in xi 'an has already opened eight hotels, keep more than 90% occupancy rate. Season and all the hotels in the nation's 90th hotel also officially opened around - the wild goose pagoda in the land of the symbol of xi 'an, and the wild goose pagoda and the first big Asian music fountain on the other side of the window.
China hotel group, is the first domestic a multi-brand chain hotel management group. Under the guidance of the founder Mr Ji, has become one of the fastest growing hotel group in China, ranked hotel ranked 16th, the BrandZ top 100 Chinese brands. Live, since founded in 2005, China already has more than 1600 hotels, and six popular hotel brands: including business brands - jubilee he, full seasons hotel, star hotel, hanting hotels, cheng hai friends hotels, resorts and resort brand -- diffuse heart, all over the country to provide guests from high-end to parity, from business travel to leisure vacation accommodation experience.
All season hotel is China hotel group representatives of positioning the mid-market brands, mainly aiming at solidly, rational consumption, the pursuit of cost-effective, with experience in high-end customers market positioning in 300-500 yuan. Full seasons at the hotel location choice, also almost all located at the heart of the city's or business center. An up-to-date full seasons hotel wild goose pagoda, which opened in store, for example, just soft opening is popular with business travelers and tourists, to contemporary and contracted design style, convenient and considerate service, in the first China tourism gold prize this year won the "best resort" award, links.
Comparing the traditional hotel industry 3, four-star hotel, adhere to the simple and natural, full seasons hotel to return to the original concept; Advocated "the pursuit of quality of life, is the love and care for their". This and many reaches a certain consumption ability, elite for love life, understands the life by way of life.
From the double line of guest room to free WiFi coverage, all from the industry's first self-service check-out rooms to 0 seconds, from the perfect Internet booking to room 360 - degree panoramic, from artificial check-in registration to the launching of self-service check-in terminal; Opened all season hotel bed in the room is equipped with a USB socket, convenient business people to the device, mobile phone recharge; China live a more abrupt fantasy can following from launching a long-short, set the membership card, in a room card, the CARDS, and is a necessary part of the portable equipment of travelers. "Innovation", embodied in the China hotel service of the whole process, not only for the guest, and gradually become the guests choose China reason to live.
According to the survey data issued by the China tourism academy, 2.96 billion person-times of domestic tourists in 2012; On the demand of the 15% of the night, the number of domestic tourists stay overnight reached 444 million, 25% of domestic overnight tourists tend to choose middle-grade hotel, demand more than 100 million people. Broad prospects of the market, to ensure the represented by full seasons hotel mid-range hotel room for growth. Is expected by the end of this year, the national total of up to 120 full seasons hotel, with 2015 to 200.
Live and China has always been to xi 'an as a important area of the group business radiation to the Midwest. China lives in xi 'an has 72 stores,. Western rich energy reserves, tourism resources and culture, for China to live to see the west market potential and development space, China live even plan to group the second headquartered in xi 'an. Season is expected by the end of this year, all the hotels in xi 'an opening number will increase to 10, the group's overall total number of hotel management in xi 'an nearly 90.